© Chloe Ramli

PRODUCT DESIGN & CX STRATEGIST

Motion Designer & Illustrator

The Telegraph, 2022 - 2023

Translating Journalism for the Short-form Generation

During my time in The Telegraph’s graduate scheme, I had the incredible opportunity to rotate through various teams, including the dynamic Visual Storytelling department.

 

Here, we transformed intricate news into engaging artwork that truly enhances our narratives. One of my key responsibilities was to create 4-6 animated news stories daily for our Snapchat channel.

 

This unique challenge required me to distill complex news into concise, visually striking tales that resonate with a younger audience. Our mission was clear: each story had to inform and entertain, making even the most complicated topics accessible and appealing through innovative animation techniques.

user behavior

↑ 61%

monthly story views (2023-24)

ENGAGEMENT RATE

400k

weekly average engaged users (2023-24)

AUDIENCE SEGMENT

70%

of viewers were under the age of 25

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© Chloe Ramli

PRODUCT DESIGN & CX STRATEGIST

Motion Designer & Illustrator

The Telegraph, 2022 - 2023

Translating Journalism for the Short-form Generation

During my time in The Telegraph’s graduate scheme, I had the incredible opportunity to rotate through various teams, including the dynamic Visual Storytelling department.

 

Here, we transformed intricate news into engaging artwork that truly enhances our narratives. One of my key responsibilities was to create 4-6 animated news stories daily for our Snapchat channel.

 

This unique challenge required me to distill complex news into concise, visually striking tales that resonate with a younger audience. Our mission was clear: each story had to inform and entertain, making even the most complicated topics accessible and appealing through innovative animation techniques.

user behavior

↑ 61%

monthly story views (2023-24)

ENGAGEMENT RATE

400k

weekly average engaged users (2023-24)

AUDIENCE SEGMENT

70%

of viewers were under the age of 25

Back to Top

PRODUCT DESIGN & CX STRATEGIST

Motion Designer & Illustrator

The Telegraph, 2022 - 2023

Translating Journalism for the Short-form Generation

During my time in The Telegraph’s graduate scheme, I had the incredible opportunity to rotate through various teams, including the dynamic Visual Storytelling department.

 

Here, we transformed intricate news into engaging artwork that truly enhances our narratives. One of my key responsibilities was to create 4-6 animated news stories daily for our Snapchat channel.

 

This unique challenge required me to distill complex news into concise, visually striking tales that resonate with a younger audience. Our mission was clear: each story had to inform and entertain, making even the most complicated topics accessible and appealing through innovative animation techniques.

STORY VIEWS

10M +

monthly story views (2023-24)

ENGAGEMENT RATE

400k

weekly average engaged users (2023-24)

AUDIENCE SEGMENT

70%

of viewers were under the age of 25