© Chloe Ramli
PRODUCT DESIGN & CX STRATEGIST
Product Designer
The Telegraph, 2022
Discover & Define Project
Solving Navigation for a Digital‑First Newsroom
During The Telegraph’s brand refresh, I was tasked with what initially felt like a cold case: understanding whether the existing navigation still reflected how readers actually discover content.
Through behavioural analysis and stakeholder interviews, I uncovered structural issues — key pages were buried, while outdated or orphaned content remained accessible, making discovery inconsistent and confusing.
From these insights, I defined a problem statement and proposed a revised navigation model with improved dropdown structures and content governance rules. We validated this through A/B testing, measuring discoverability and task completion.
The findings informed a broader navigation overhaul and contributed to the direction of a larger design system update.
A/B TEST USER FEEDBACK
“Cleaner & organized”
were the most common words used to describe the new navigation.
user preference
93%
of participants preferred the redesigned navigation experience in A/B testing.
USER CONFIDENCE
77%
of users reported high confidence when doing user tasks of locating sub-content
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© Chloe Ramli
PRODUCT DESIGN & CX STRATEGIST
Product Designer
The Telegraph, 2022
Discover & Define Project
Solving Navigation for a Digital‑First Newsroom
During The Telegraph’s brand refresh, I was tasked with what initially felt like a cold case: understanding whether the existing navigation still reflected how readers actually discover content.
Through behavioural analysis and stakeholder interviews, I uncovered structural issues — key pages were buried, while outdated or orphaned content remained accessible, making discovery inconsistent and confusing.
From these insights, I defined a problem statement and proposed a revised navigation model with improved dropdown structures and content governance rules. We validated this through A/B testing, measuring discoverability and task completion.
The findings informed a broader navigation overhaul and contributed to the direction of a larger design system update.
A/B TEST USER FEEDBACK
“Cleaner & organized”
were the most common words used to describe the new navigation.
user preference
93%
of participants preferred the redesigned navigation experience in A/B testing.
USER CONFIDENCE
77%
of users reported high confidence when doing user tasks of locating sub-content
Back to Top
PRODUCT DESIGN & CX STRATEGIST
Product Designer
The Telegraph, 2022
Discover & Define Project
Solving Navigation for a
Digital‑First Newsroom
During The Telegraph’s brand refresh, I was tasked with what initially felt like a cold case: understanding whether the existing navigation still reflected how readers actually discover content.
Through behavioural analysis and stakeholder interviews, I uncovered structural issues — key pages were buried, while outdated or orphaned content remained accessible, making discovery inconsistent and confusing.
From these insights, I defined a problem statement and proposed a revised navigation model with improved dropdown structures and content governance rules. We validated this through A/B testing, measuring discoverability and task completion.
The findings informed a broader navigation overhaul and contributed to the direction of a larger design system update.
user preference
93%
of participants preferred the redesigned navigation experience in A/B testing.
A/B TEST USER FEEDBACK
“Cleaner & organized”
were the most common words used to describe the new navigation.
USER CONFIDENCE
77%
of users reported high confidence when doing user tasks of locating sub-content
