#Be A Mess ✊
As though to taking a different approach to the idea of self-confidence, I believe it's important to not just love the good side of yourself but also the messy side! To relieve people of the peer pressure of social media since its rapid growth, there's an underlying pressure to seem like you have your shit together when in reality nobody does. I want people to be more expressive towards all they're f@!k ups and to say that it's okay to cry in public! Be a mess! Have BIG feelings! It's only normal.
The project starred two famous celebrities either would know, highlighting how even they’ve have public shows of outburst and cries - but yet, they’re still standing strong and successful in their lives! Using memes as my primary language and handwritten fonts to make it seem more personalised, I aim for everyone to find a piece of #relatable moments when looking at it.
Since my primary target market was 13+, of course memes is the only way to go. It has become a global phenomenon and I centred it towards public figures that most people will know. Seeing how these successful people has had public breakdowns, aims to release people from that exact peer pressure.
The filter is a further application of the visual language, playing on the big bobbly head as a nod to the poster - tying its language as being comical and witty.
Well, Shite 💩
The website explores more details of what the campaign stands for, bringing it all together as a source of information and leading to it’s call of action.
😹 Here’s an ad you won’t want to skip.
If the poster could walk and talk, this would be it.
*process book can be inquired!