© Chloe Ramli
PRODUCT DESIGN & CX STRATEGIST
Product Designer
The Telegraph, 2022
A/B TEST USER FEEDBACK
“Cleaner & organized”
were the most common words used to describe the new navigation.
user preference
93%
of participants preferred the redesigned navigation experience in A/B testing.
USER CONFIDENCE
77%
of users reported high confidence when doing user tasks of locating sub-content
Discover & Define Project
Solving Navigation for a Digital‑First Newsroom
During The Telegraph’s brand refresh, I was assigned what initially felt like a cold case. My product director tasked me with investigating whether the existing navigation still reflected how readers actually discover content across the platform.
To begin, I returned to the data — analysing user behaviour while speaking with the Subscriptions and Editorial teams to understand how content was structured and governed internally.
The deeper I looked, the more issues surfaced. Many pages were buried deep within the site, making them difficult for readers to discover. At the same time, the content governance system had grown outdated, leaving behind hidden or orphaned pages that were still accessible despite no longer being maintained.
Using these insights, I defined a problem statement and hypothesis to explore new navigation patterns. I proposed testing a revised navigation model featuring dropdown structures alongside improved content governance rules to better surface high-value content.
To validate this direction, we ran A/B tests comparing the existing navigation with the proposed structure, measuring discoverability and task completion across key sections.
This work formed part of the discovery and definition phase for a broader navigation overhaul. I presented the findings and proposals to the Product and Creative Directors, where the work received positive feedback and helped inform the direction of a larger design system update.
Read Other Cases
Launching & Growing STREAM’s First Digital Platform
Scaling Dr Lewinns Commerce by 300%
Redefining News Navigation at Scale
Back to Top
© Chloe Ramli
PRODUCT DESIGN & CX STRATEGIST
Product Designer
The Telegraph, 2022
Discover & Define Project
Solving Navigation for a Digital‑First Newsroom
During The Telegraph’s brand refresh, I was assigned what initially felt like a cold case. My product director tasked me with investigating whether the existing navigation still reflected how readers actually discover content across the platform.
To begin, I returned to the data — analysing user behaviour while speaking with the Subscriptions and Editorial teams to understand how content was structured and governed internally.
The deeper I looked, the more issues surfaced. Many pages were buried deep within the site, making them difficult for readers to discover. At the same time, the content governance system had grown outdated, leaving behind hidden or orphaned pages that were still accessible despite no longer being maintained.
A/B TEST USER FEEDBACK
“Cleaner & organized”
were the most common words used to describe the new navigation.
user preference
93%
of participants preferred the redesigned navigation experience in A/B testing.
USER CONFIDENCE
77%
of users reported high confidence when doing user tasks of locating sub-content
Using these insights, I defined a problem statement and hypothesis to explore new navigation patterns. I proposed testing a revised navigation model featuring dropdown structures alongside improved content governance rules to better surface high-value content.
To validate this direction, we ran A/B tests comparing the existing navigation with the proposed structure, measuring discoverability and task completion across key sections.
This work formed part of the discovery and definition phase for a broader navigation overhaul. I presented the findings and proposals to the Product and Creative Directors, where the work received positive feedback and helped inform the direction of a larger design system update.
Read Other Cases
Launching & Growing STREAM’s First Digital Platform
Scaling Dr Lewinns Commerce by 300%
Redefining News Navigation at Scale
Back to Top
PRODUCT DESIGN & CX STRATEGIST
Product Designer
The Telegraph, 2022
Discover & Define Project
Solving Navigation for a
Digital‑First Newsroom
During The Telegraph’s brand refresh, I was assigned what initially felt like a cold case. My product director tasked me with investigating whether the existing navigation still reflected how readers actually discover content across the platform.
To begin, I returned to the data — analysing user behaviour while speaking with the Subscriptions and Editorial teams to understand how content was structured and governed internally.
The deeper I looked, the more issues surfaced. Many pages were buried deep within the site, making them difficult for readers to discover. At the same time, the content governance system had grown outdated, leaving behind hidden or orphaned pages that were still accessible despite no longer being maintained.
user preference
93%
of participants preferred the redesigned navigation experience in A/B testing.
A/B TEST USER FEEDBACK
“Cleaner & organized”
were the most common words used to describe the new navigation.
USER CONFIDENCE
77%
of users reported high confidence when doing user tasks of locating sub-content
Discover & Define Project
Solving Navigation for a
Digital‑First Newsroom
Using these insights, I defined a problem statement and hypothesis to explore new navigation patterns. I proposed testing a revised navigation model featuring dropdown structures alongside improved content governance rules to better surface high-value content.
To validate this direction, we ran A/B tests comparing the existing navigation with the proposed structure, measuring discoverability and task completion across key sections.
This work formed part of the discovery and definition phase for a broader navigation overhaul. I presented the findings and proposals to the Product and Creative Directors, where the work received positive feedback and helped inform the direction of a larger design system update.
Read Other Cases
Launching & Growing STREAM’s First Digital Platform
Scaling Dr Lewinns Commerce by 300%
Redefining News Navigation at Scale
