Visible Thoughts
Based on an existing social campaign by Stampen Idea, the campaign was to raise awareness of the prejudice we all carry without truth supporting it; How lack of knowledge and understanding feeds into this dangerous addiction. Comparing this with the notion of gambling, I used lotteries and slot machines to highlight it all, with the underlying message to “SEE WHAT LIES BENATH ( a person’s outer appearance)” as a solution to combat the prejudice.
By using lottery cards, I wanted to depict how luck based people's judgement are.
By using lottery cards, I wanted to depict how luck based people's judgement are.
Using examples of racist bigotry
Using examples of misogynist
or Politcal Stands
and on LGBT stereotypes
Back of Lottery.
mockups of the lottery cards
mockups of the lottery cards
Further exploration of the lottery/gambling theme, I expanded it into "Lotto" lottery plays - featuring it's accompanying video down below!
*There's an accompanying Lutto video down below!
Further exploration of the lottery/gambling theme, I expanded it into "Lotto" lottery plays - featuring it's accompanying video down below!
Further exploration of the lottery/gambling theme, I expanded it into "Lotto" lottery plays - featuring it's accompanying video down below!
Installation with an accompanying slot video down below!
* process book can be inquired