Visible Thoughts
ROLES
Print Design, Campaign, Marketing, Graphic Designer, Motion Design
TOOLS
Adobe Creative Cloud
● C O N T E X T
The dangers of prejudice
Based on an existing social campaign by Stampen Idea, the campaign was to raise awareness of the prejudice we all carry without truth supporting it; How lack of knowledge and understanding feeds into this dangerous addiction.
Comparing this with the notion of gambling, for example - I used lotteries to highlight it, with the underlying message to “SEE WHAT LIES BENATH ” as a solution to combat the prejudice.
This campaign became an extension of my design, a powerful metaphor that vividly highlighted how prejudice against someone can intertwine with the slim chances of winning the lottery. Just like the lucky words to secure the elusive win in this "ball draw," the true key to triumph lies within the acknowledgment of our own prejudices. Only when we have the courage to recognize and confront our biases can we truly emerge victorious in the game of life, where compassion and understanding reign supreme.
